In many ways and at various times in all of our lives we have stretches when no matter what we try we seem to drift down the slippery slope into a quagmire of quicksand that seems to pull us into a life of average leading to an attitude of “what’s the use.”

After many years of coaching and being coached, teaching and being taught, selling and being sold the book: "Ain't Nobody Really Happy at the Bottom...Except Catfish" was born deep within my soul as a how to book to rise above the status quo and "just getting" by mentality that seems to infect so many in today’s society.

In the 40 years of assisting sales professionals, Jim found three key concepts that were constant in the high achievers lives and has attempted to share them in his book.