Why Focus on Six Figures? Though it might surprise you, it’s not about the money. Let me tell you my author journey to show you what I mean... I published my first book in 2004, The Journey Toward Relevance. The truth is, I didn’t know what I was doing. No one had mentored me on the finer details of writing, publishing, or marketing. Naively, I thought I’d sell a million books and make a million dollars, and I realized many other writers have made that false assumption as well.