You might not realize it yet, but the marketing process starts long before you start writing your first chapter. First, it starts quietly when you’re working on fleshing out your book idea. Then, the marketing wheels start moving much faster while you’re writing your nonfiction book proposal. Besides describing your book premise, you will also generate materials and ideas that will be helpful to you when you start to market yourself as a writer and when you start marketing your book.
Why Focus on Six Figures? Though it might surprise you, it’s not about the money. Let me tell you my author journey to show you what I mean... I published my first book in 2004, The Journey Toward Relevance. The truth is, I didn’t know what I was doing. No one had mentored me on the finer details of writing, publishing, or marketing. Naively, I thought I’d sell a million books and make a million dollars, and I realized many other writers have made that false assumption as well.
Have you ever heard anyone say this before? "That business card changed my life!" Probably not. But what about this: "That book changed my life!" If you’ve gone to a few writing conferences and talked to other published or aspiring authors, you might have heard them refer to their books as business cards.