If you haven’t started taking advantage of Facebook to sell more books, this is the perfect time to jump in and diversify your social media marketing strategy—by using Facebook Live.
Though many of us don’t write to be recognized as award-winning authors, we can’t deny how much confidence it gives us when we do receive accolades for something we’ve poured our hearts into.
One of the rites of passage for any author, speaker, coach, or entrepreneur taking their goals seriously is attending a live conference. Notable experts take the stage to deliver powerful presentations meant to motivate you, inspire you, and light your soul on fire. But in a changing world—especially with the changes caused by COVID-19 in 2020—many conferences have shifted to an online platform. An entirely online conference has many benefits, but what’s even better is an experiential conference like the Igniting Souls Conference. This option not only delivers impactful messages online but it also engages attendees by delivering an interactive once-in-a-lifetime experience for everyone involved.
Facebook can be a really great social media platform for getting your book and your message out there and for reaching a wider audience. However, there is a right and a wrong way to do it. Facebook uses algorithms, an automated machine, to score its users either in a positive or a negative way, so your choices and interactions matter. (These are similar to the algorithms or computer programs that Google and other search engines use to rank your web content.) It matters because the higher your score, the more Facebook users you’ll be permitted to reach.
In part one,I talked about all the work you’ll need to do to start your blog. Now that we have all that planning out of the way, it’s time to execute! Step 6: Decide what your first blog post will be about. Now that you know what you’re writing about and how often you’re going to post, it’s time to get started with actually writing your first blog post. It’s a good idea for this to be an introduction to you and your new blog. You can talk about several things to encourage your readers to get to know you.
If you’ve already published your book, you probably know that it takes more than simply hitting that publish button to reach your readers. To understand the challenges that lie ahead of you, consider how many books are published on Amazon every day. According to an article published by TechCrunch in 2014, there was one new book published on Amazon’s website every five minutes. Two things are important to note about this statistic:
Writing a book is an intense and creative endeavor that many of us enjoy because we are creative people, but sometimes that creativity doesn’t flow through to other aspects of our book. We don’t always see the bigger picture, which often gives us permission to turn our creativity off for other aspects of our books.
You might not realize it yet, but the marketing process starts long before you start writing your first chapter. First, it starts quietly when you’re working on fleshing out your book idea. Then, the marketing wheels start moving much faster while you’re writing your nonfiction book proposal. Besides describing your book premise, you will also generate materials and ideas that will be helpful to you when you start to market yourself as a writer and when you start marketing your book.
Why Focus on Six Figures? Though it might surprise you, it’s not about the money. Let me tell you my author journey to show you what I mean... I published my first book in 2004, The Journey Toward Relevance. The truth is, I didn’t know what I was doing. No one had mentored me on the finer details of writing, publishing, or marketing. Naively, I thought I’d sell a million books and make a million dollars, and I realized many other writers have made that false assumption as well.
Have you ever heard anyone say this before? "That business card changed my life!" Probably not. But what about this: "That book changed my life!" If you’ve gone to a few writing conferences and talked to other published or aspiring authors, you might have heard them refer to their books as business cards.